SAID dal 1923 – Soho

SAID dal 1923 – Soho

If you’ve ever searched online for the best hot chocolates in London, you’ll have definitely come across SAID dal 1923. A small Italian chocolate shop in the heart of Soho, this is its first international branch outside of Rome. It’s The full name is actually SAID (Societa Azionaria Industria Dolciumi) Dal 1923 Antica Fabbrica Del Cioccolato Roma. A bit of a mouthful!

Drinks menu

So many goodies on offer

Individual chocolates to buy

The first thing that hits you when you walk through the door is the incredible smell of chocolate. This place is truly a chocoholics dream. Although it is known for its cafe, SAID dal 1923 is first and foremost a chocolate shop. The counter contains a beautiful display of individual chocolates which you can buy to takeaway.

Walls decorated with chocolate moulds

More chocolate

Comfy seating area

The cafe has a cute, casual feel with plenty of chocolate making paraphernalia and decorations. Even some of the coffee tables were made out of milk churns. Apparently on a weekend this place is jam-packed – I was lucky enough to be working near by so popped in on my lunch break – it was almost empty. I have been warned that on a weekend you can expect to be queuing for a table.

Triple chocolate profiteroles

There is a selection of savoury food on the menu, but we skipped over this and went straight to dessert. After all, chocolate is what we were there for! I went for the profiteroles and my friend chose the chocolate cake with an extra chocolate drizzle (at £1.80 extra, the triple chocolate drizzle does look amazing, but doesn’t come cheap!).

Chocolate cake with chocolate drizzle

The chocolate cake was very rich. I found it a bit too much for me when eating it alongside the hot chocolate. I think it would have been a bit dry, had we not gone for the extra chocolate drizzle. All in all, the cake was nothing special so I probably wouldn’t order it the next time.

Milk hot chocolate with extra chocolate drizzle

Finally, the hot chocolate. Again, it was a bit pricey but oh my goodness, I LOVED it. Proper, thick hot chocolate, not that horrible watery imitation you normally find in the U.K. It’s made with melted chocolate and is closer to a chocolate sauce than normal hot chocolate. The cup sizes were smaller than expected, but that’s a good thing because it is so rich!

Favourite dish: Hot chocolate
Good for: afternoon catch up with friends
Location: Soho
Website: SAID dal 1923


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